SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success complied with a familiar pattern: earn progressively, conserve strongly, buy a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Rather than focusing entirely on long-lasting buildup, this generation is focusing on equilibriu

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